Growth Marketing

Growth marketing is a strategic approach to marketing that focuses on driving rapid and sustainable growth for businesses. It involves using various marketing tactics, data analysis, and experimentation to acquire and retain customers, increase revenue, and expand the customer base.

This image illustrated a brain split into a growth mindset and a fixed mindset.

What is growth marketing?

Growth marketing is a strategic approach which drives rapid and sustainable business growth. Unlike traditional marketing, it focuses on specific goals like increasing sales and user engagement. It relies on data-driven decisions, testing various channels and strategies to identify the most effective methods for growth. 


Social Campaign for Profuomo

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Key principles

Data-driven approach

Within growth we rely on data analysis and metrics to make informed decisions. Using tools and technologies to track user behaviour, measure key performance indicators (KPIs), and identify areas for improvement.


Continuously experimenting with different marketing tactics, channels, messaging, and user experiences is key. Using A/B testing and other techniques to compare the performance of different variations and optimize the growth strategies accordingly.

User-centric focus

Understanding the target audience and their needs is crucial in growth marketing. You should aim to deliver a personalized and relevant experience to users, ensuring that their products or services meet customer expectations and drive optimal engagement. 

Agile and iterative approach

Growth marketing involves constant learning and adaptation. We iterate strategies based on insights gained from experiments and data analysis, allowing to quickly respond to user behaviour and changes in the market. 

Cross-functional collaboration

Successful growth marketing requires collaboration between different teams, such as marketing, product development, and data analysis. By working together, teams can align their efforts and leverage each others' expertise to drive growth.

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Kim de Rotte

Client Service Director

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