Data & Technology
As the saying goes, “When you assume, you make an… out of you and me”, the quote we live by. As there is no room for assumptions, all decisions should be based on data. And in order to have that data, you need to start measuring.
Measurement is key
If you succeed in reaching some target, but you didn’t measure everything you did, you don’t know what it was that led to success. Conversely, if you fail at something, without measurement you won’t be able to avoid the same mistake next time.
Due to the increasing use of tools that block cookies and data-requests to analytics tools, marketers and businesses are struggling more than ever to fully understand the customer journey. By implementing server-side tracking in a sustainable way, we can help you obtain a complete and accurate picture of your users, while ensuring their privacy is fully protected.
We combine various data sources to give you a complete view of your business and turn it into valuable insights. Here are the key steps in our process:
1. Establish One Metric that Matters (OMTM)
2. Audit your current data setup (if you have one in place)
3. Customer journey & map touchpoints
4. Ideation and backlog filling
5. Choosing the right tooling setup
6. Analysis & report with a dashboard to monitor results and learnings
- Web analytics setup
- Google Analytics migration
- Server-side tracking
- GPDR compliant data collection
- Multisource data visualization
Maximize your data
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Together we make your ambition concrete and develop a future proof strategy to make it happen. No pointless PowerPoints, but an actionable strategy supported by your team and organization.
Based on users, we develop digital things that people enjoy interacting with. We lower barriers and increase desirability. This is how we create digital products, e-commerce platforms and websites that contribute to a more positive world.
By fusing our diverse league of digital heroes - from growth marketeers to technicians and from data engineers to motion designers - we’re creating teams that can meet any challenge.