An airplane is a well-oiled machine — a reliable way of transportation. Everything is taken care of. You can close your eyes and open them at your destination.
That person on the plane is your client. They want the least hick-ups during their flight. The optimal route for take off. Claiming their baggage and on to another adventure.
In this podcast, we pose the question: are you an airliner?
So take the flight and press play.