National Geographic launched a new tv-series called ‘Mars’. To announce Mars, NatGeo wanted an interactive campaign site. We set out to invade new spaces and take the user on a cosmic journey. By adding ambient sounds and interactive visuals, we brought the Red Planet closer than ever.
What is the next level, when you talk outer space? Outer your comfort zone. We put our own ‘technically awesome’ principle to the test. The result? An interactive experience, with micro attention to detail. So you can start exploring right away. Teasing the tv series with scientific articles and a live stream of the ExoMars Mission with the landing of the Schiaparelli rover on Mars.
Heatmaps indicated that almost 3 out of 5 visitors scrolled all the way through the page, which is a lot more than the average scroll behaviour of users. One out of two persons visited the site to view more information about the tv show.
Our platform wasn’t alien at all. We attracted over 50k unique (human) visitors.
“DotControl was able to deliver a beautiful and creative concept within just 7 days, the following weeks were dedicated to expansion and optimization. Showing that they aren’t just creative, but also effective and flexible.”
After the storm, the site was nominated by Awwwards and FWA as Site Of The Day and received special kudos from CSS Design Award and Muzli.
Enough cosmic dust to make Buzz Aldrin proud ;)