Cooked to perfection AI-enhanced food film production workflow
Crafting premium food film in record time
For the launch of Joost and Paul’s new website we created a brand film to introduce their signature product, Jus de Veau. We wanted to capture the craft behind their product in a way that felt premium but without the slow, expensive process that normally comes with food film production.
The final film was delivered in just one workweek. By blending traditional footage with generative AI we built a cinematic story that kept the flavour while streamlining the process. Production time dropped by sixty-five percent, costs were cut in half, and content delivery was thirty-eight percent faster.
Stats
-65%
Production time
-50%
Production cost
+38%
Content Delivery Speed
Smart production with generative AI
We filmed Joost and Paul in action, then used generative AI to create the extra visuals, pouring jus, bubbling pans, close-ups of texture. It gave us the flexibility to add mouth-watering details without long shoot days or heavy food styling setups.
This hybrid approach proved that AI can enhance content without replacing the human touch. The result was faster, more focused, and still full of flavour. Watch the film below and see if you can spot what is real.
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