DPG Media consists of various independent media brands. These media brands sell tickets for amusement parks, cinemas and other leisure activities. Not on their own website, but on DPG Media’s. Which is a bit like talking with your friend and all of a sudden, a stranger pops up and starts talking to you.
So DPG Media needed a way to give all these webshops its own branding. We developed a skin that can be adjusted in many ways. Conversion-driven.
The skin is implemented with Nopcommerce. And translated to 13 different webshops.
With A/B and multivariate testing, we continue to optimise user flows. By connecting various ticket shops, we are able to keep the user on the branded platform. Interactive dashboards enable DPG Media brands to run their e-commerce en deliver ROI.
Hence the success of the solution, the skin is now developed to fit the Belgium market.