A brand new identity for Brand New Day

Setting the tone for tomorrow

Caring about your finances. That's what Brand New Day does. With a broad range of financial products. Such as payment accounts and insurances for both private and business customers. Ensuring the financial future for its customers. Making the complicated understandable. Today and especially tomorrow.

What you see is what you honestly get

Through a clear and optimistic interface, information is presented transparently. Resulting in a sense of trust. We took Brand New Day's personal and customer-oriented approach and translated it into all visual elements. From the choice of typography. To the colour palette and softness in the used shapes.

Visualise your future

Besides the UX, imagery plays a big role in the rebranding. Through the visuals, we created somewhat estranged yet daily situations. These recognisable situations embody the feeling of assurance and relief. From the sketch to concept, to postproduction. All done in-house.

Photography: Aad Hoogendoorn

Knowing what you need

User data showed that the audience needs a lot of in-depth information before making a purchase decision. So we created an overall experience that taps into the intrinsic needs of Brand New Day's audience. They can now easily find in-depth information in an understandable way. Gaining more confidence in making the right financial choices.