DotControl Selmore Dékuple, a new European adventure

After a successful three-year partnership, digital agency DotControl and Selmore creative agency are officially joining forces. Together with Dékuple, a French family-owned company specializing in communication and data marketing, they are launching a new company in the Netherlands with ambitions for European growth. This move opens new opportunities for both existing and new clients.

Picture of the autor Kim de Rotte

Kim de Rotte

Client Service Director

A New Company

Founded in 2005, DotControl and Selmore are combining their strategic, creative, and digital expertise with the communication, data, and marketing knowledge of the Dékuple Group. The French family-owned company is heavily investing in an international network of autonomous entrepreneurs, known as creative engineers. Selmore and DotControl will continue to operate independently within this framework.

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When Dékuple approached us, we immediately brought Selmore to Paris. For years, we’ve brought out the best in each other because we share the same culture, vision, and ambition. With Selmore, we create creatively distinctive digital platforms, content, and campaigns. Thanks to Dékuple, our playing field has expanded significantly, giving us access to more data intelligence.

– Mark Landman | Managing Partner DotControl

Proven Collaboration

The partnership between the two agencies began three years ago. While Selmore and DotControl operate in entirely different disciplines, they share a no-nonsense mentality, strategic strength, a results-driven focus, and a passion for creating outstanding work. This alignment quickly led to synergy. Despite their Amsterdam and Rotterdam roots, the two discovered they were not so different after all.

Their collaboration has since proven highly effective. DotControl and Selmore work as an integrated team for clients such as Nationale Bioscoopbon, Videoland, KoffieMax, and Škoda. Together, they have won several pitches (Expert, Domino’s, Just) and received multiple (inter)national awards, including Lovies, Webbies, Epicas, ADCN Lamps, and an Innovation Award.

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We have found our equals in DotControl and Dékuple. Our new partnership is not just another consolidation; we will continue to operate independently together. With DotControl, we can further support our Guiding Ideas with data and bring creative concepts to life across all digital platforms and customer journeys. Our way of collaborating aligns perfectly with Dékuple's European model.

– Anja Froeling | Managing Partner Selmore

European Agency Model

The new company offers strategic solutions that seamlessly integrate data, technology, AI, and creativity for clients. The Dékuple Group provides access to an international network of clients and creative entrepreneurs specializing in communication, data, and (digital) marketing.

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We strongly believe in autonomy and the exchange between creative entrepreneurs. Selmore and DotControl are a proven success. Both agencies are independent, have unique strengths, and know how to combine them. We are impressed by their collaboration, greatly value the synergy between strategy, technology and creativity, and are therefore investing, for the first time in the history of Dékuple, in a partnership with two agencies.

– Bertrand Laurioz | CEO Dékuple Group