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Lucky Day

Lucky DayLucky Day

Lucky Day is a daily lottery where players can find their fortune in small and big wins. Originally the game focused mostly on their offline players, but the rapid growth of upcoming online lottery games motivated Lucky Day to broaden their current audienc

That’s why we created a digital lottery experience which has full potential to enable future growth through an audience that is online, pretty much 24 hours a day.

feelin’ lucky

The game’s key features are that players have a lot of flexibility in composing their own ticket from a low deposit and that there’s a daily draw. This makes Lucky Day a unique digital lottery experience whether you win or lose. 
We’ve enhanced these features with micro celebrations throughout the whole digital gameplay that feels ‘lucky’ in every single detail. By using vibrant, festive visuals and encouraging notifications we’ve established an interface that makes you feel ‘lucky’ through little, happy moments. From selecting your own numbers and deposit, which will bring players an instant party, or the results of the daily draw, it all contributes to a happy experience. Even when players lose they’ll receive positive feedback that almost lets you celebrate a loss! 

 

The game’s key features are that players have a lot of flexibility in composing their own ticket from a low deposit and that there’s a daily draw. This makes Lucky Day a unique digital lottery experience whether you win or lose. We’ve enhanced these features with micro celebrations throughout the whole digital gameplay that feels ‘lucky’ in every single detail. By using vibrant, festive visuals and encouraging notifications we’ve established an interface that makes you feel ‘lucky’ through little, happy moments. From selecting your own numbers and deposit, which will bring players an instant party, or the results of the daily draw, it all contributes to a happy experience. Even when players lose they’ll receive positive feedback that almost lets you celebrate a loss!

Some facts

And who radiates positivity like no other? Churandy Martina of course. Known as the Dutch record holder as a sprinter and above all for his contagious and unequaled positivity. During the gameplay, he guides players in their search for luck with his encouraging smile.

Pocket size happiness

Since 80% of the new players are playing on mobile it was important to maintain a mobile-first approach so players will unlock small fortunes at their fingertips, literally. The mobile game is visualized and developed in such manner that the interface uses existing mobile gestures that players are already familiar with. Tap into your luck!

During the creation of the renewed experience, we made sure that every decision we’ve made was focused on providing players the best experience while making them feel lucky with bits of happiness throughout their flow. Thanks to doing neuropsychological research and user testing amongst a group consisting of both existing and new players we validated made decisions.

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